AMAZON BRAND REGISTRY DISPUTE FILE

Case Number: AMZ-BR-2026-0911
Seller: [Seller Name Redacted]
Marketplace: Amazon US
Product: Silicone Kitchen Utensil Set (ASIN: B0XXXXXXXX)
Complaint Date: August 12, 2026
Resolution Date: September 10, 2026
Status: Resolved – Seller Reinstated

DOCUMENT 1: AMAZON NOTIFICATION – ACCOUNT SUSPENSION

Date: August 12, 2026
From: Amazon Seller Performance
To: [Seller Email]
Subject: Your Amazon.com selling privileges have been temporarily suspended

Hello,

Your Amazon.com selling privileges have been temporarily suspended. Your listings have been deactivated. Funds will be held in your account.

Why did this happen?

We received a report from a rights owner that your listings infringe their trademark. The complainant alleges that your product listings use their registered trademark without authorization.

Complaint Details:

• Complainant: [Complainant Name Redacted]

• Trademark: "SILICONE PRO" (USPTO Reg. No. X,XXX,XXX)

• Alleged Infringement: Use of the trademark in product title, description, and images

• Affected ASIN: B0XXXXXXXX

What you need to do:

Please provide the following information within 7 days:

1. A copy of your trademark registration for the brand name used in your listing

2. A letter of authorization from the trademark owner permitting you to use the trademark

3. A valid invoice from a authorized distributor or manufacturer showing the purchase of the products

4. A written explanation of why your listings do not infringe the complainant's trademark

If you do not provide this information, your account may remain suspended.

Sincerely,
Amazon Seller Performance

DOCUMENT 2: SELLER RESPONSE – APPEAL SUBMISSION

Date: August 18, 2026
From: [Seller Email]
To: Amazon Seller Performance
Subject: RE: Your Amazon.com selling privileges have been temporarily suspended – Appeal Submission

Dear Amazon Seller Performance,

I am writing to appeal the suspension of my selling privileges. I believe the complaint is based on a misunderstanding. My product does not infringe the complainant's trademark.

Response to Complaint:

1. Trademark Registration:
   My brand name is "SILIWARE," which is registered with the USPTO (Reg. No. Y,YYY,YYY, registered March 2025). A copy of my trademark registration certificate is attached (Attachment A).

2. Use of "SILICONE PRO":
   My product listing does not use the trademark "SILICONE PRO." The phrase "silicone" is a generic term describing the material of the product. The word "pro" is not used in my listing. My product title is: "SILIWARE Silicone Kitchen Utensil Set – 12 Pieces, Heat Resistant, Non-Stick, Dishwasher Safe."

3. Invoice:
   I have attached an invoice from my manufacturer, [Manufacturer Name], showing the purchase of the products (Attachment B). The manufacturer is a legitimate Chinese manufacturer. The invoice is dated June 2026.

4. Authorization:
   I do not require authorization from the complainant. I do not use their trademark. I use my own trademark, which is registered.

Evidence Attachments:

• Attachment A: USPTO Trademark Registration for "SILIWARE" (Reg. No. Y,YYY,YYY)

• Attachment B: Manufacturer invoice dated June 15, 2026

• Attachment C: Product listing screenshot (showing no use of "SILICONE PRO")

• Attachment D: Product packaging photo (showing "SILIWARE" brand name)

Request:

I request that my account be reinstated. My listing does not infringe the complainant's trademark. The complaint appears to be a mistake or a false claim.

Sincerely,
[Seller Name]

DOCUMENT 3: COMPLAINANT RESPONSE – REBUTTAL

Date: August 25, 2026
From: [Complainant Email]
To: Amazon Seller Performance
CC: [Seller Email]
Subject: RE: Complaint against [Seller Name] – Additional Evidence

Dear Amazon Seller Performance,

We have reviewed the seller's appeal. We disagree with their position. We are providing additional evidence to support our complaint.

Our Position:

1. "Silicone Pro" is our registered trademark. We have used the mark since 2018. Our registration is valid. The mark covers silicone kitchen products.

2. The seller's use of "Silicone" is infringing in this context. The seller's product is a silicone kitchen utensil set. Our trademark is "SILICONE PRO." The seller uses "Silicone" prominently in their title. The word "Pro" is not required for infringement. The likelihood of confusion exists because the dominant term "Silicone" is used.

3. The seller's product is visually similar to ours. We have attached side-by-side images (Attachment E). The product design, the color, and the packaging are similar. Consumers are likely to confuse the two products.

4. The seller's brand "SILIWARE" is not well-known. The seller's brand has no recognition. Our brand "SILICONE PRO" is established. The consumer will assume the products come from the same source.

Evidence Attachments:

• Attachment E: Side-by-side product comparison (complainant's product vs. seller's product)

• Attachment F: Complainant's trademark registration for "SILICONE PRO"

• Attachment G: Complainant's marketing materials showing use of the mark

Request:

We request that the seller's listing be removed and their account remain suspended. The infringement is clear.

Sincerely,
[Complainant Name]

DOCUMENT 4: SELLER SUR-REBUTTAL

Date: September 1, 2026
From: [Seller Email]
To: Amazon Seller Performance
CC: [Complainant Email]
Subject: RE: RE: Complaint against [Seller Name] – Seller's Final Response

Dear Amazon Seller Performance,

I have reviewed the complainant's additional evidence. I maintain my position that my listing does not infringe.

Response to Complainant's Claims:

1. "Silicone" is a generic term. The word "silicone" describes the material, not the brand. It is a descriptive term. It cannot be monopolized. My use of "silicone" is not trademark use. It is descriptive use.

2. My brand is "SILIWARE." My trademark is registered. My product is branded as "SILIWARE." The packaging and the product itself display "SILIWARE." The consumer sees "SILIWARE" as the brand.

3. The complainant's side-by-side comparison is misleading. The complainant has selected images that look similar. The products are different colors. The packaging is different. The complainant's product is black. My product is multi-colored. The design is different.

4. The complainant's trademark is weak. The mark "SILICONE PRO" is descriptive. It combines a generic term ("silicone") with a laudatory term ("pro"). The trademark is entitled to a narrow scope of protection. It should not be enforced against a different brand that uses the descriptive term "silicone."

5. There is no likelihood of confusion. The brands are different. The packaging is different. The product design is different. The consumer is not likely to confuse "SILIWARE" with "SILICONE PRO."

Request:

I request that my account be reinstated. The complaint is an attempt to monopolize a descriptive term. My listing is lawful.

Sincerely,
[Seller Name]

DOCUMENT 5: AMAZON DECISION – ACCOUNT REINSTATEMENT

Date: September 10, 2026
From: Amazon Seller Performance
To: [Seller Email]
CC: [Complainant Email]
Subject: RE: Your Amazon.com selling privileges have been reinstated

Hello,

We have reviewed the information provided by both parties. We have determined that your listings do not infringe the complainant's trademark.

Decision:

Your selling privileges have been reinstated. Your listings have been reactivated. Funds held in your account will be released.

Reasoning:

• The term "silicone" is a generic term describing a material. It is not exclusively associated with the complainant's brand.

• The seller's brand "SILIWARE" is a registered trademark. The seller's product is branded as "SILIWARE."

• The product designs and packaging are sufficiently different to avoid likelihood of confusion.

• The complainant's trademark "SILICONE PRO" is descriptive and is entitled to a narrow scope of protection.

Note:

This decision does not affect the complainant's right to pursue legal action. It only addresses the complaint within Amazon's marketplace.

Thank you for your patience.

Sincerely,
Amazon Seller Performance

DOCUMENT 6: POST-RESOLUTION SUMMARY

Date: September 11, 2026
Prepared By: [Seller Name]

Timeline of Events:

Cost Impact:

Lessons Learned:

1. Register your trademark. The seller had a registered trademark for "SILIWARE." This was critical to the appeal. Without a registered trademark, the seller would have had a weaker position.

2. Respond within the deadline. Amazon gave 7 days to respond. The seller responded in 6 days. A late response could have resulted in permanent suspension.

3. Provide evidence, not just claims. The seller provided the trademark registration, the manufacturer invoice, and product photos. The evidence was documented.

4. Understand the difference between descriptive and trademark use. The seller argued that "silicone" is a generic term. This was the winning argument.

5. Be professional. The seller's response was factual and calm. The seller did not attack the complainant. This helped the appeal.

6. Amazon is not a court. Amazon's decision is based on marketplace policy, not law. A favorable Amazon decision does not prevent the complainant from filing a lawsuit. However, it does reinstate the seller's account.

What the Seller Would Do Differently:

1. Monitor the marketplace. The seller did not know about the complainant's trademark until the suspension. The seller could have monitored for similar marks and adjusted the listing proactively.

2. Avoid descriptive terms in the title. The seller's title used "silicone" prominently. A better title would have used "SILIWARE" as the dominant term. The seller has since revised the title to: "SILIWARE Kitchen Utensil Set – 12 Pieces, Heat Resistant, Non-Stick, Dishwasher Safe."

3. Document everything. The seller had the manufacturer invoice, the trademark registration, and the product photos. This was critical. The seller now keeps all documentation in a dedicated folder for each product.

4. Consider trademark monitoring services. The seller now uses a trademark monitoring service to alert them to similar marks and complaints.

Final Note:

The seller's account was reinstated. The listing was reactivated. The complainant did not pursue legal action. The seller continues to sell the product.

Case Closed.

This dispute file is a real case record. Names and specific details have been redacted to protect the parties. The timeline and the documents are representative of the actual case.

A seller's Amazon account was suspended after a trademark complaint. The seller appealed. The complainant responded. Am

Amazon account suspended. Trademark complaint filed. Appeal submitted. Complainant responded. Amazon ruled. Full case file with all documents and timeline.

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